What is Change Management?
Change management is crucial for enterprises and individual employees because it addresses the systematic approach needed to deal with transformation or transitions within an organization. For enterprises, effective change management ensures that changes are implemented smoothly and successfully to achieve lasting benefits. It minimizes the risk of failure, enhances staff engagement, reduces resistance, and improves operational efficiency. According to Prosci’s Best Practices in Change Management Report, projects with excellent change management effectiveness are six times more likely to meet objectives than those with poor change management.
For individual employees, change management is equally important as it prepares, supports, and helps individuals to successfully adopt change, ensuring they understand the benefits and impacts of the change on their roles. It boosts morale and job satisfaction by involving employees in the change process and giving them a sense of control and assurance. Statistically, a McKinsey study found that 70% of complex, large-scale change programs don’t reach their stated goals, mainly due to employee resistance and lack of management support.
Thus, integrating effective change management strategies is vital not only for achieving the strategic objectives of the organization but also for maintaining workforce efficiency and morale during transitions. By focusing on both the technical and people side of change, organizations can enhance their adaptability and competitiveness in a rapidly evolving business environment.
Brief Overview of Organizational Change Management
From Different Governing Bodies
- Prosci – One of the leading and widely recognized organizations offering detailed training and certification programs specifically focused on change management methodologies and tools.
- Change Management Institute (CMI) – An independent global professional association that offers memberships, resources, and certifications for change management professionals.
- Association of Change Management Professionals (ACMP) – This organization provides standards, certification (such as the Certified Change Management Professional or CCMP), and networking opportunities for practitioners in the field.
| Organization | Training Outline |
|---|---|
| Prosci | 1. Change Management Principles – Overview of Prosci’s methodology and the Prosci ADKAR Model. |
| 3. Managing Change – Developing change management plans, taking action, and implementing plans. | |
| 4. Reinforcing Change – Collecting and analyzing feedback, diagnosing gaps managing resistance, and implementing corrective actions. | |
| 4. Reinforcing Change – Collecting and analyzing feedback, diagnosing gaps managing resistance, and implementing corrective actions. | |
| CMI | 1. Change Management Foundation – Introduction to change management, change impact, and the role of a change manager. |
| 2. Change Management Practitioner – Application of change management processes and tools to real-world projects. | |
| 4. Reinforcing Change – Collecting and analyzing feedback, diagnosing gaps and managing resistance, and implementing corrective actions. | |
| ACMP | 1. Standard for Change Management – Understanding and applying ACMP’s standard of managing change. |
| 2. CCMP Preparation – Training designed to prepare for the Certified Change Management Professional (CCMP) exam. | |
| 3. Change Management Applications – Practical application of knowledge to organizational change scenarios. |
Additional Details
- Prosci focuses on a structured approach with tools and techniques that can be applied in various organizational change scenarios, based on the proprietary ADKAR Model.
- CMI offers a more comprehensive developmental path from foundational knowledge to more advanced practitioner skills, with a strong emphasis on leadership.
- ACMP aligns its training around a standard framework of change management that is widely recognized globally and supports certification readiness.
Prosci ADKAR Model
The Prosci ADKAR Model is a framework for understanding and managing change at an individual level. Developed by Prosci, a globally recognized change management organization, the ADKAR Model is an acronym that stands for the five sequential goals a change management team needs to achieve with individuals to ensure successful change at an organizational level. Here is a breakdown of each component:
1. Awareness of the need for change:
• The first step involves creating awareness among individuals about the need and rationale for change. This involves communicating the nature of the change, why it is necessary, and the risks of not changing. Effective communication at this stage helps to reduce resistance and foster a supportive environment for change.
2. Desire to participate and support the change:
• Once individuals are aware of the need for change, the next step is to foster a desire to be involved in and support the change. This step is highly personal and can be influenced by individual motivation, the organizational culture, and the perceived personal benefits or losses associated with the change.
3. Knowledge of how to change:
• After building desire, individuals need to know how to change. This means providing the necessary training, information, and education that explain how to implement the change in their daily work. This could involve training sessions, workshops, or hands-on guidance.
4. Ability to implement required skills and behaviors:
• This stage focuses on the practical abilities required to change. Even if individuals know what needs to be done, they must have the ability to do it. This could involve further coaching, practice, and time to adapt to new ways of working. Support structures are important here to help individuals make the transition successfully.
5. Reinforcement to sustain the change:
• The final step in the model is ensuring that changes are reinforced to prevent reverting to old ways. This can include positive feedback, rewards, recognition of efforts, and ongoing support. Reinforcement helps solidify the new state and ensures that the change is maintained.
Applications of ADKAR
The ADKAR Model is versatile and can be applied across various types of changes, whether they involve processes, systems, or organizational restructuring. It is used by change leaders, managers, and change management teams to plan and implement change effectively. By addressing each element of the model, organizations can manage the people side of change more effectively, leading to higher success rates in organizational change initiatives.
The strength of the ADKAR Model lies in its focus on individual change as the underpinning of organizational change, recognizing that organizational outcomes are the result of individual changes.
Prosci Change Management Certification Program
Program Agenda
Day 1
- Welcome and connection
- Foundation
- PCT Model
- ADKAR Model
- Prosci 3-Phase Process: Phase 1 – Prepare Approach
- Knowledge Check
Day 2
- Day 1 Review
- Prosci 3-Phase Process: Phase 1 – Prepare Approach
- Prosci 3-Phase Process: Phase 2 – Manage Change
- Knowledge Check
Day 3
- Day 2 Review
- Prosci 3-Phase Process: Phase 2 – Manage Change
- Prosci 3-Phase Process: Phase 3 – Sustain Outcomes
- Deliver Presentations
- Next Steps and Evaluation
- Graduation
CCMP Training from ACMP (Association for Change Management Professionals)
The Certified Change Management Professional (CCMP) training outline is designed to equip individuals with the necessary skills and knowledge for effective change management. The training encompasses various key aspects of change management aligned with ACMP’s Standard for Change Management.
Here’s a detailed outline of the typical CCMP training:
1. Introduction and Change Management Process: This initial phase covers the fundamentals of change management, including the history, importance, and basic methodologies.
2. Change Impact and Organization Readiness: Training in this area focuses on assessing the impact of change on an organization and evaluating its readiness to embrace these changes.
3. Change Management Strategy and Plan: Participants learn to develop comprehensive strategies and plans to manage change effectively across an organization.
4. Execution of Change Management Plan and Completion of Effort: This part of the course deals with the practical aspects of implementing change management strategies and ensuring they are carried through to completion.
5. Code of Ethics: Emphasizes the ethical considerations in change management practices, which is crucial for maintaining professionalism and integrity in the field.
The CCMP program also includes preparation for the CCMP exam, a 200-question, multiple-choice test. To be eligible for the exam, candidates need either a secondary degree with five years of change management experience and 21 hours of specific training, or a four-year degree with three years of experience and the same training requirement (ACMP Global).
Moreover, the training involves various practical exercises, including mock exams and scenario-based practice, which are essential for understanding the application of theoretical knowledge in real-world situations.
This comprehensive approach ensures that participants not only learn the theoretical aspects of change management but also gain practical skills and strategies to apply in their professional roles. For more detailed information or specific training schedules, you can refer to resources provided by ACMP or recognized training providers.
Change Management Institute’s (CMI) OCM Training
Here’s a detailed outline for a CMI Organizational Change Management (OCM) Training Program:
Course Overview
The course is designed to help participants understand and apply the key concepts and practices of Organizational Change Management to support transformational initiatives effectively.
Objectives
• Grasp the fundamental concepts of Organizational Change Management (OCM).
• Identify and assess the drivers for change within an organization.
• Develop and execute a comprehensive change management plan.
• Establish and maintain an effective change network.
• Address and manage resistance to change.
• Understand and implement key communication and training strategies to support the change.
Course Modules:
1. Introduction to Organizational Change Management
• Understanding the need for OCM.
• Overview of change management theories and models, such as ADKAR and Kotter’s 8-step process.
2. Assessment of Organizational Readiness
• Techniques to evaluate an organization’s readiness for change.
• Stakeholder analysis and engagement strategies.
3. Change Management Planning
• Developing a change management strategy aligned with business goals.
• Planning communication and stakeholder engagement.
4. Implementation of Change Management
• Techniques for effective implementation and management of change initiatives.
• Monitoring and adjusting strategies as needed.
5. Dealing with Resistance
• Identifying potential resistance and proactive mitigation strategies.
• Engaging and supporting employees through the transition.
6. Sustaining Change
• Strategies to reinforce and sustain change.
• Measuring and analyzing the impact of change initiatives.
7. Practical Application and Case Study
• Applying learned concepts to a real-world scenario.
• Group discussion and analysis of a case study to reinforce learning.
Course Format
• The training can be delivered as a live instructor-led course or through a virtual classroom setting.
• The program is interactive, involving individual and team exercises to practice the techniques learned.
Target Audience
This course is suitable for business leaders, managers, business analysts, project managers, and anyone involved in change initiatives within their organization.
Duration
The typical duration is around 5 days, with variations depending on whether it’s a full-time workshop or spread out over several sessions to accommodate different schedules.
These modules provide a structured approach to learning and applying Organizational Change Management effectively within any organization, aiming to equip participants with the necessary tools and confidence to handle and drive change initiatives successfully.
For more specific details on scheduling and enrollment for Organizational Change Management Training or looking for group on-site training, you can contact us at [email protected].