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digital marketing trends

Digital Marketing Trends and Evolution

Picture of Mangesh Shahi
Mangesh Shahi
Mangesh Shahi is an Agile, Scrum, ITSM, & Digital Marketing pro with 15 years' expertise. Driving efficient strategies at the intersection of technology and marketing.

Marketing and technology are booming. New ideas and concepts are emerging on a large scale. We must understand the importance and scope of digital marketing in the future. Digital marketing refers to aspects of marketing that use online platforms and digital technologies for promoting products and services. As everything is changing due to the rise of technology, 63% of businesses increased their digital marketing budgets this year.

Digital marketing trends and methods are constantly changing, and new digital marketing trends are born without us noticing. If time travel is possible, all marketers will jump into the new year to see what’s next in digital marketing because we are still in the age of prediction. Therefore, we need to predict what will happen and make a case for what digital marketing will look like in 2024. Get ready as we head into the future to see what’s happening in the top trends in digital marketing for 2024.  

Top 6 Digital Marketing Trends for 2024

The world of digital marketing is always changing, and firms that want to stay ahead of the competition must keep up with the latest trends. We can expect several fascinating changes in the field of digital marketing in 2024, and we have compiled a list of the top trends that will dominate the scene this year.

1. Voice Search Optimization

The rise of voice assistants such as Google Home, Amazon’s Alexa, etc., has given popularity to voice search optimization. Businesses and organizations are enhancing their content for voice search to ensure that their products and services appear in the top category when clients or consumers search while using their voice.

2. Visual Search

People can now upload an image and get the rest of the information from that picture. Suppose a user uploads a clothes image; the search returns information about clothing brands, fashion, and more. When a user searches for a product or service, it shows a similar product and from where to buy it. Some tools such as Pinterest Lens, Google Lens, and similar search tools also use a camera as a search bar. 

In the future, we can expect to see e-commerce websites, social media platforms, and search engines offering visual search capabilities to their users. 

Visual search makes it convenient and easy for people to search more easily by uploading pictures instead of typing. Visual search technology will improve constantly and become accessible for visually challenged people. Visual search is expected to continue evolving in 2024 and so on.

3. Investing in Content Creators and Influencers

According to a HubSpot blog study on marketing industry trends, one in every four marketers already hire influencers to promote their content or products. That trend is predicted to continue in 2024 when 17 percent of marketers will engage in influencer marketing for the first time. Investing in collaborations with influencers and content creators can provide a twofold benefit because these campaigns frequently involve short-form video, another of our top trends for 2024.

4. Expanding Social Media Platforms

If the year 2024 taught digital marketers anything, it’s that a strong marketing plan cannot rely solely on a single social media channel. 

Twitter’s volatility following Elon Musk’s purchase demonstrated that digital marketers can’t put all of their eggs in one social media basket and that certain social media channels aren’t guaranteed to produce audiences and money indefinitely.

As a result, digital marketers will need to diversify their social media operations across multiple channels by 2024. LinkedIn, which is expected to grab 25% of US B2B expenditure by 2024, is one such channel that may have previously been overlooked but could give promising brand recognition. This allows you a year to fine-tune your LinkedIn offering and ensure your brand’s visibility.

5. Using ChatGPT

Digital marketers, for example, can utilize Chat GPT to produce personalized responses to consumer inquiries, email and social media content, and more. On the other hand, digital marketers who take the time to figure out how ChatGPT fits into their everyday workflows are more likely to see a return on investment. Although the language processing and generation tool might speed up some forms of communication, digital marketers must tread carefully and ensure that any content generated by the app is completely edited.

6. Video Marketing

Today, video as a source of content is used by most firms and businesses because video services and products can be defined in more detail and in less time. It will attract a larger audience. Video marketing is used for the following purposes:

  • 86% of businesses and companies use video as a marketing tool.
  • 92% of firms consider video as crucial content to reach their business goals.
  • 73% of people prefer to watch videos to learn about products and services.
  • 96% of customers have watched a video to understand the product and services.

Conclusion

Digital marketing is developing rapidly. It does not matter which industry you work in; digital marketing plays a key role. We have discussed some trends that are very basic and important for you to surf the Internet. To learn or understand these emerging trends, including voice search optimization, visual search, video marketing, etc., we are here to help you. Our Digital Marketing Training Course will give you all the latest skills like the ones mentioned above and many other requirements in the field of digital marketing. Enroll now, take your career to the next level, and stay ahead of the competition.

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