Trending Now

Streamlining Vaccine Development during a Global Health Crisis – An Imaginary PRINCE2 Case Study
PMBOK Guide Tips for Managing Change and Uncertainty in Projects
How to Apply PRINCE2 Methodologies in Real-World Projects
What is PRINCE2® 7? A Simple Explanation for Beginners
Project Management Certification in the United States of America
The Evolution of Project Management: From Process-Based to Principles-Based Approaches
Mastering ITIL and PRINCE2 for Enhanced Project Outcomes in Indian GCCs
Exploring the Eight Project Performance Domains in the PMBOK® Guide
PMI Best Practices for Project Management Across Different Environments
Your Ultimate Project Management Guide: Explained in Detail
Top Benefits of PRINCE2 for Small and Medium Enterprises
Best Project Management Certifications of 2025
The Importance of Tailoring PRINCE2 to Fit Your Organization's Needs
Resolve Slash URLs & Learn 301 vs. 308 Redirects Effectively
What is a standard change in ITIL 4?
Which practice provides a single point of contact for users?
What is the first step of the guiding principle 'focus on value'?
Which is a benefit of using an IT service management tool to support incident management?
A service provider describes a package that includes a laptop with software, licenses, and support. What is this package an example of?
What should be included in every service level agreement?
What are the two types of cost that a service consumer should evaluate?
The Business Case for SAFe®: Solving Modern Challenges Effectively
Which ITIL concept describes governance?
How does ‘service request management’ contribute to the ‘obtain/build’ value chain activity?
Which practice is the responsibility of everyone in the organization?
How Kaizen Can Transform Your Life: Unlock Your Hidden Potential
Unlocking the Power of SAFe®: Achieving Business Agility in the Digital Age
What is DevOps? Breaking Down Its Core Concepts
Which is a purpose of the ‘service desk’ practice?
Identify the missing word(s) in the following sentence.
Which value chain activity includes negotiation of contracts and agreements with suppliers and partners?
How does categorization of incidents assist incident management?
What is the definition of warranty?
Identify the missing word in the following sentence.
Which two needs should ‘change control’ BALANCE?
Which value chain activity creates service components?
Kaizen Costing - Types, Objectives, Process
What Are ITIL Management Practices?
What are the Common Challenges in ITIL Implementation?
How Do You Align ITIL with Agile and DevOps Methodologies?
How Can ITIL Improve IT Service Management?
What is DevSecOps? A Complete Guide 2025
How to do Video Marketing for Audience Engagement?
What is Site Reliability Engineering (SRE)?
The History of DevOps: Tracing Its Origins and Growth
Mastering Business Agility: A Deep Dive into SAFe®
Which statement is true about a Value Stream that successfully uses DevOps?
How Do I Prepare for the ITIL 4 Foundation Exam?
What is the Purpose of the ITIL Foundation Certification?
SIAM Global Survey 2023 Insights: The Future of IT Service Management
Comprehensive Guide to ITIL 4 Key Concepts of Service Management
What is ITIL? Guide to ITIL 4, Certification, and Best Practices
Top 10 Benefits of ITIL v4 Foundation Certification
What is GitOps: The Future of DevOps in 2024
Kaizen Basics: Continuous Improvement Strategies for Your Business
The Role of Observability in Site Reliability Engineering (SRE)
The Role of Monitoring in Site Reliability Engineering (SRE)
ITIL Structure: Key Components and Lifecycle Stages Explained
12 Principles of Project Management - PMBOK® 7th Edition
Four Dimensions of IT Service Management in ITIL4
ITIL Certification Cost - Comprehensive Guide 2024
Site Reliability Engineering (SRE): A Comprehensive Guide
Site Reliability Engineering (SRE): Core Principles Explained
SRE’s Proactive Approach to Problem-Solving: Enhancing IT Reliability
The Evolution of Site Reliability Engineering: A Comprehensive Guide
ITIL & AI: Revolutionizing Service Excellence
The ITIL 4 Service Value System: A Comprehensive Guide
Key Benefits of Site Reliability Engineering (SRE) - A Deep Dive for Modern IT
The Importance of SRE in Modern IT: Boost Reliability and Efficiency
ITIL V4 Major Changes and Updates: Navigating the New Era of IT Service Management
COBIT 5 vs COBIT 2019: Differences and more
Preparing for ITIL 4 Foundation: Key Learning Objectives You Need to Know
Tips to Clear ITIL 4 Certification in 2024
Top 6 Most-in-Demand Data Science Skills
Six Sigma Black Belt Certification- Benefits, Opportunities, and Career Values
Top 7 Power BI Projects for Practice 2024
Kaizen- Principles, Advantages, and More
Business Analyst Career Path, Skills, Jobs, and Salaries
What is AWS? Unpacking Amazon Web Services
SAFe Implementation Best Practices
The Role of Site Reliability Engineering in Healthcare IT
The Importance of Career Guidance for Students: Navigating the Path to a Successful Future
Why Combining Lean and Agile is the Future of Project Management
Understanding Agile Testing: A Comprehensive Guide for 2024 and Beyond
Benefits of PRINCE2 Certification for Individuals & Businesses
Importance of Communication in Project Management
The Future of DevSecOps: 8 Trends and Predictions for the Next Decade
The Complete Guide to Microsoft Office 365 for Beginners
Organizational Certifications for Change Management Training
Product Owner Responsibilities and Roles
Agile Requirements Gathering Techniques 2024
Project Management Strategies for Teamwork
Agile Scrum Foundation Certification Guide (2025)
Major Agile Metrics for Project Management
5 Phases of Project Management for Successful Projects
Agile vs SAFe Agile: Comparison Between Both
Embrace Agile Thinking: Real-World Examples
What are the 7 QC tools used in quality management?
The Role of Big Data on Today's Business Strategies
PMP Certification Requirements: Strategies for Success
Role of Chatbots in Digital Marketing

The Role of Chatbots in Digital Marketing: Enhancing Customer Support & Engagement

Picture of Mangesh Shahi
Mangesh Shahi
Mangesh Shahi is an Agile, Scrum, ITSM, & Digital Marketing pro with 15 years' expertise. Driving efficient strategies at the intersection of technology and marketing.

There has been a 360-degree change in the entire technology department during the pandemic.  AI technology has grown rapidly since people started working from home and direct interaction among human beings acted as a catalyst to the COVID-19 virus. Digital technology and digital marketing have proliferated and their importance piqued like never before. The Role of Chatbots in Digital Marketing has made professions quite seamless and smoother while contribution to the cost-cutting factor is another vital segment. 

Chatbots when integrated with Artificial Intelligence support customer queries and also act as a major call-to-action that pulls quite a handsome traffic to the website. This collaboration is elevating the level of Digital Marketing strategy. If you’re interested in this career, it’s highly recommended that you go for training and certification in a Digital Marketing course right away!


What is a chatbot?

In a nutshell, chatbots are computer programs like software applications or web interfaces that play the role of customer support executives and help audiences by providing them with the answers they require. H&M, Marriott Hotels, Sephora, etc., all have smart chatbots that feed information to visitors with major information they’re looking for. Not all chatbots are integrated with artificial intelligence, but most chatbots use discussion-based AI techniques, such as natural language processing (NLP), to receive the user’s queries, understand them, and automate responses.

The reason chatbots getting famous is that they can easily mimic human conversations through voice notes or texts. It can be a firm or your business, too. Chatbots gather a lot of information while conversing with the traffic. They respond using a dynamic combination of pre-programmed scripts and machine learning algorithms. However, if a query comes up from the audience that the chatbot has no information about, then the chatbot will directly pass it on to the human operator.



Chatbots: Enhancing Customer Support and Engagement

Let’s explore how chatbots play an important role in enhancing customer support and engagement.

Personalized greetings

Communication with any customer becomes more fruitful when there is a direct interaction. The customer should feel connected to the brand and personalized emails, greetings, messages, etc., play a massive role in this aspect. Whenever you’re putting your primary information in any CTA button, the chatbot automatically receives that data. Therefore, whenever a customer is texting on a chatbot they’re getting a direct and personalized response. 


Faster and better response

Reaching out to customer experts has often been hectic for many people. With AI-integrated chatbots, customers can easily get connected to the brand and drop their queries. The chatbots work rapidly and efficiently to solve queries when asked. 


Better connection

Solving grievances through chatbots is quite a significant feature of chatbot marketing. Usually, consumers face a great deal of problems with refund policies, exchange issues, delays in delivery, and so on. Chatbots effectively work out these problems and provide necessary consultation or solutions to the consumers. Thus, they feel comfortable and get a feeling of satisfaction that they’re being valued.


Visual elements and offers

Emojis and emoticons can add a touch of friendliness and help convey emotions in text-based conversations. Besides, to compensate for any loss, customers are often offered special prices that are quite lucrative. Apart from that, many auditory responses are being sent to customers for better understanding.


Escalate to human support

Whenever chatbots do not understand a certain query correctly, they share the scenario with a human customer agent. This takes less than a minute. There are many skeptical customers who prefer speaking with a real customer executive and chatbots forward queries to human agents.


The Role of Chatbots in Digital Marketing

A recent study says that website visitors are 82% more likely to convert to customers if they’ve chatted with the customer support department at first. Therefore, integrating chatbots be they AI-based or not, makes quite a whole sense while driving sales. As a result, chatbot marketing is skyrocketing and is becoming a prominent figure in every Digital Marketing strategy. 

Chatbot marketing is no rocket science. It is simply sending automated responses to potential customers in the form of human-made interactions. It’s an engaging method that brands imply to convert leads in any capacity regardless of the fact if the sales team is working remotely or not. 

With respect to that, let’s see how chatbots are beneficial for Digital Marketing:

  • Real-time Interaction: Chatbots have the ability to guide potential traffic and convert them to real customers. AI chatbots have become so efficient that they can share auditory signals or write texts and can also direct to certain pages that a customer is looking for on a website. Besides, many businesses are using chatbots that can act like FAQs. All these facilities enable customers to gather information almost accurately and hence, they often become potential buyers.


  • Data Collection: There are many chatbots that ask for primary data from customers like phone numbers, names, and email addresses. Let’s say, someone is going through Sephora and looking for some beauty products. That data remains stored in the database and is being used while re-marketing. Irrespective of the fact that the buyer buys from Sephora or not, Sephora will keep sending promotional emails, messages, WhatsApp texts, etc., to the audience on a regular basis.

  • Brand Ambassadors: Chatbots can efficiently become brand ambassadors as they personalize their messaging to the demands of the potential customer. Over time, this breeds trust and people will become loyal to your brand.

  • Seamless: One of the fantastic reasons why chatbots are becoming famous is because of their smooth interfaces. Brands that have polished interfaces often give a vibe to customers that they’re talking to real customer support instead of a chatbot. 

Conclusion

Here we have discussed the role of chatbots in digital marketing, chatbot features, benefits, roles, and so on. Measure your business needs and requirements, find out which chatbot platforms best suit your business, and start implementing the above strategies for marketing. Remember, chatbots are transforming the world. So it is important to use this tool for your business goals. To develop skills, Spoclearn provides a huge variety of certification courses that aim to provide and enhance learners’ experiences. Enroll now to unlock your career in digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow us

2000

Likes

400

Followers

600

Followers

800

Followers

Subscribe us